STEPHEN HALL online

Surprise – people are reading more in 2012!


Just over 20% of Americans have now read a book on an e-reader – either a tablet computer or an e-book reading device. The review by the Pew Internet & American Life Project shows that readers are up by 4% over the Dec 2011 to Feb 2012 period. That shouldn’t be a surprise to sellers of Kindles, iPads and tablet computers over the festive season and it will bring good news to authors worldwide.

Fortunately, for those still favouring the printed version, 88% of those who have read an e-book in the past year have also read a paper book.

The numbers of books has also risen with e-book readers getting thorough 24 books in the year compared with 15 books of the printed variety.

The increase in e-book reads is dramatic. Four times as many people are reading an e-book than two years ago.

The drift between tablet computers and e-readers is similar with 42%/41% using those methods of access and incredibly 23% read on a cell phone.

Printed books are still winning over e-books for reading to children while reading in bed is an even split between batteries and print.

Whatever the survey reveals, people appear to be reading more books, which can only be good for all those involved.

Comments are closed.

STEPHEN HALL online